References Automotive

The success stories of our costumers

For more than 30 years many satisfied costumers are working with the CAS Configurator Merlin.
Learn more about the achievements of our clients.


DAIMLER AG

The Mercedes-Benz system for customer advisory services (MBKS)
for sales representatives of the Daimler AG

Project Duration: 

1986 - Today 

Project Goals: 

  • Laptop-based solution for Mercedes-Benz truck and van sales specialists
  • Expensive range of functions, such as configuration of vehicles for proposals, lead and contract management
  • System is connected to dealer systems

DAIMLER AG

Mercedes-Benz Truck Online Configurator (TOC)
is designed as a web application for the online configuration of trucks. 

Project Duration:

2001 - Today

Project Goals:

  • Clients are able to autonomously configure trucks online
  • Most efficient internet-based truck configurator
  • Enables product recommendations based on several details about clients' preferences (profiling)

DAIMLER AG

Van Online Configurator (VOC)
The web application enables customers to configure transport vehicles and campers online. 

Project Duration:

2001 - Today 

Project Goals:

  • Clients can autonomously configure vans and campers online
  • Configurator ensures that only feasible product combinations can be chosen and otherwise proposes alternative possibilities
  • The product configurator shows all possible versions and guides the clients quick and easy to his desired product

DAIMLER AG

MB Truck App
as a mobile solution for salesmen of Mercedes-Benz trucks to do a 3D-visualisation of the offer.

Project Duration:

2012 - today

Project Goals: 

  • Developement of an iPad-App to support the Mercedes-Benz truck salesmen worldwide (auf Initiative und Idee der Daimler AG)
  • Visualization and selection from thousands of preconfigured vehicles
  • Presentation of the new product range, creation of requirement analyses as well as configuration of technically feasible LKWs in an app
  • Creation of result logs with comfortable transmission to further processing systems
  • 3D presentation of the LKWs and visualization of diverse views

MAN Truck & Bus AG
Provider of on the largest and most innovative product and service portfolios of the commercial vehicle industry.

Project Duration: 

2016 - Today

Project Goals: 

  • New online configurator for MAN truck "MTB Sales Configurator"
  • 3D-visualization of the configured trucks
  • continuous support of the configuration processes for the sales representatives
  • emotional presentaion of the configured trucks via 3D-visualization
  • interactive 3D-presentation of the configuration
  • this makes the configured vehicles tangible and accessible

Orten Fahrzeugbau GmbH
one of the leading national system providers of mounting technology and automotive engineering

Project duration: 

2015 - today

Projektziele: 

  • sales configurator for beverage container bodies of Orten
  • at first efficiency increase in internal sales
  • later on also correct and efficient offer preparation in the sales network